Privacy Policy

1. Introduction & Overview

Rank My Garage (“we,” “our,” or “us”), headquartered in West Palm Beach, Florida, is dedicated to protecting the privacy, confidentiality, and security of independent auto repair shops, shop owners, service advisors, and the automotive motorists who interact with digital assets managed by our agency.

This Privacy Policy governs how we collect, store, process, and protect information collected through our website (rankmygarage.com), our proprietary Automotive Growth Audits, our 24/7 AI call dispatch systems, client reporting portals, and digital marketing advertising campaigns deployed across Palm Beach County and the State of Florida.

2. Information We Collect

We collect information across three distinct categories:

• Shop Owner & Client Business Information: When you request a Growth Audit, sign an agency agreement, or schedule a consultation, we collect your business name, owner/manager name, physical garage address, phone number, email address, monthly repair volume, bay capacity, and software tools utilized (e.g. Tekmetric, Shopmonkey, Mitchell 1).
• Motorist & Repair Lead Information: When consumers interact with landing pages, click-to-call buttons, or appointment forms we manage on behalf of partner repair shops, we collect customer contact info, vehicle year/make/model, reported mechanical symptoms, and appointment requests.
• Technical, Log & Analytical Data: IP addresses, browser types, device identifiers, referring URLs, time spent on pages, and interaction telemetry collected via privacy-compliant analytics tools.

3. 24/7 AI Voice Agents, Call Recording & Transcription

For partner shops utilizing our 24/7 AI Voice & Booking service:

• Call Triage & Transcription: Inbound calls handled by our AI system are processed in real-time to transcribe spoken vehicle issues (e.g. brake squealing, alternator warning light, towing requirements) and confirm booking dates.
• Quality Assurance & Accuracy: Voice audio and transcriptions are encrypted and stored solely to synchronize appointments into the shop’s calendar, alert service advisors to drop-off details, and refine diagnostic accuracy.
• No Sale of Voice Data: We never sell, monetize, or license audio recordings, transcripts, or consumer vehicle data to external data brokers or unauthorized third parties.

4. SMS & Mobile Messaging Compliance (10DLC)

We strictly adhere to CTIA and carrier 10DLC regulations:

Mobile numbers collected for appointment reminders, diagnostic updates, or audit notifications will never be shared with third parties or affiliates for marketing or promotional purposes. SMS messaging is purely transactional. Recipients can opt out at any time by replying STOP, or text HELP for customer support.

5. How We Use Collected Information

Information gathered by Rank My Garage is strictly utilized to:

• Perform customized Google Maps 3-Pack and competitive keyword audits.
• Launch, manage, and optimize Google Ads and Meta paid advertising campaigns.
• Route inbound vehicle repair calls directly to your service writers without interruption.
• Generate transparent monthly reporting on car counts, verified calls, and bay utilization.
• Ensure platform security and prevent fraudulent click activity on ad accounts.

6. Client Confidentiality & Asset Protection

We understand that financial metrics, average repair order (ARO) numbers, parts margin models, and shop customer lists are proprietary trade secrets. Rank My Garage maintains strict confidentiality covenants: we never disclose shop performance figures to competing garages or third-party entities.

7. Third-Party Integrations & Sub-Processors

To deliver our automotive marketing infrastructure, we partner with industry-leading technical infrastructure providers that meet SOC-2 and ISO encryption standards:

• Google Cloud & Google Marketing Platform: Analytics, Search Console, and Google Ads management.
• Meta Business Manager: Hyper-local Facebook and Instagram ad delivery.
• Telephony Providers (Twilio / CallRail): Encrypted call whisper tracking and SMS delivery.
• Shop Management Webhooks: Authorized calendar and repair order syncing.

8. Data Security & Retention

We employ industry-standard SSL/TLS 256-bit encryption in transit and AES-256 encryption at rest. Access to client databases and advertising accounts is restricted to authorized personnel using multi-factor authentication. Client records are retained for the duration of the commercial agreement plus standard regulatory audit periods.

9. Your Rights & Data Choices

Shop owners and consumers have the right to request access to, correction of, or permanent deletion of their personal information. To submit a verifiable data privacy request, contact our compliance officer at info@rankmygarage.com. Requests are fulfilled within 30 days.

10. Privacy Contact Information

For questions regarding this policy or our data practices: